Secondly, competitor backlink analysis provides insight into intersecting links. If your competitors have a much stronger backlink profile than yours you can back that they are ranking higher than you on key terms – or that they will be soon. There are a couple of reasons why this is important.įirstly, understanding the strength of the backlinks of your competitors shows you what you need to do in order to rank more effectively. This involves looking over the websites of competitors and other businesses in your industry to establish how many links they have, how many sources these links come from, and the kind of authority that they are getting from these links. You might also have heard the term ‘competitor backlink analysis’, which is an aspect of holistic backlink analysis. One very high quality, relevant link is worth far more than thousands of lower quality ones. The key point here is that quality and relevance is extremely important when it comes to links and building authority online. That’s a fantastic start – but your link building efforts may be better spent on diversifying your link portfolio and attracting different types of opportunities in a local market. Here you might focus your efforts on getting a small number of extremely powerful links from industry relevant publications.Īlternatively, your site may have strong links from a very small number of international niche sites. For example, you might discover that you have a large number of links pointing at your site, but nothing from what Google considers to be powerful or relevant to your domain. Many businesses aren’t aware of how many links are pointing at their website – much less have a way to qualify the strength of these links.Ī strong backlink quality analysis provides you with the information you need to influence your link building efforts. It offers insight into how your website is able to rank on Google and other search engines.īut it also helps you to identify low quality links – those links coming from that are actually undermining your backlink profile. What is backlink analysis?Ī backlink analysis provides you with a measurable and quantifiable understanding of the quality of your existing backlinks. You conduct a backlink analysis on your site to understand where your strengths and weaknesses lie. Links are essential to your ability to rank well on Google, but not all links are created equal. ![]() There is an old quote that is usually attributed to management consultant Peter Drucker that is extremely relevant to SEO and links – “If you can measure it, you can improve it”. To achieve fantastic links for your site and move forward to a powerful backlink profile, you first need to understand the links currently pointing towards your site, as well as those pointing to your competitors. If that sounds easy, it’s because we’re overlooking a vital step in the process. No-one’s saying that links are the be-all and end-all of SEO just trust us that if you want your site to outrank your competitors in the ultra-competitive arena of Google SERPs, you’re going to need a great backlink profile.Īt its core, getting a powerful backlink profile means having a good number of links pointing towards your pages from strong, relevant sites. Google, and all other search engines worth their salt, look at your links pointing to your site as one of the most important measures of your site’s quality and authority. ![]() ![]() If there is one constant in the ever evolving world of SEO, it’s that strong backlinks are great for your site.
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